Posted on September 16, 2012
Why Jimmy Buffett Should Be Your Business Idol
Jimmy Buffett should be your business idol & inspiration.
Don’t like his music? Doesn’t quite matter much.
If you have never been to a concert featuring Jimmy Buffett and the Coral Reefers, you simply don’t know what you’re missing. His popularity, and that of his fans, has increased so much that his most loyal fans even have their own name. These dedicated fans, a.k.a. Parrotheads, love ALL things Buffett.
Let’s face it…Jimmy isn’t going to have many albums go double platinum or make it to the top of the charts. He surely doesn’t have a voice that compares to Whitney but the simple fact is that people enjoy buying his product. So much so that they buy it again and again and again even though he hasn’t exactly received accolades for his fine tuned vocals.
While initially making a name for himself as a musician, Buffett means business. Music is just one of his many businesses. His empire is proof of that. Many people do not realize that music companies like Sony Music, Universal, etc. do not profit from a band’s tour, however that is slowly changing. What does Jimmy Buffett do most? Go on tour to collect profits. He even goes to warm beach climates so that you can make a vacation out of it and have a margarita with him at the resort. Margaritas taste great with Jimmy’s Margaritaville Gold Tequilla. Don’t like margaritas? How about enjoying an ice cold Landshark Lager, Jimmy Buffett’s signature beer? Profits. As a matter of fact, you can also enjoy them at a Jimmy Buffett concert. Profits. A lot of concert goers like a souvenir from the show too, right? Profits. Biloxi, Mississippi took a beating due to Hurricane Katrina. The devastation was really unimaginable and it wiped out a lot of businesses that employed lots of hard working people. Guess who saw an opportunity to further his brand? You guess it…Start planning your trip to visit the Margaritaville Casino Biloxi (opened in spring 2010) where you can enjoy Margaritaville margaritas (profits) and Landshark Lager (profits) at the casino bars after playing cards for a few hours (profits).
These are just a few lines of business that are part of the Buffett empire. The only connection among them all is that Jimmy Buffett enjoys all these things himself and his fans enjoy them even more. Make a product that you like, your fans LOVE, and success won’t be a stranger to you.